Women, Men & Kids

      FREE STYLE DIRECTION
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01  Lighten up: novelty, kitsch and playful statements update products and offer a lighthearted mood
02  Embrace disco style: partywear is up-trending, and will take the form of glitzy, embellished disco references for all categories
03  Evolve night-to-day dressing: incorporate eveningwear items, materials and details in perennial A/W designs to leverage the newfound focus on party dressing for casual assortments
04  Byzantine opulence is key: in a trend full of fluidity and diversity, Byzantine decorations offer a novel decorative reference.


​Future Trends

S/S 19, Forecast, Colour, Key itemsMaterials & Hardware

SEASON OF CHOICE

​The trend for XL proportions impacting the earring category by way of dramatic, shoulder-sweeping and chandelier designs continues, coming to focus on the hoop.

Brand to watch Area is championing the trend.

​Combine these exaggerated profiles with crystal embellishments and cute shapes for maximum 2000s nostalgia.




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​Trend Watch

Emerging Trends
Inspiration

SEASON ON CHOICE

2018 is the Year of the Dog on the Chinese zodiac calendar, so it seems fitting a host of canine-inspired graphics have emerged to celebrate. 
Dolce & Gabbana has dedicated its S/S 18 collection to this theme, with painterly pooches decorating tees, hoodies, zip-thru sweats and patched trousers, while boutique favourites including Billy Bandit introduce hand-rendered prints in a sporty retro palette with medal-adorned cycling dogs.

Cool kids' brand Average has also joined in the theme with this limited-edition long-sleeved T-shirt featuring a cartoon-style pug in traditional colours of red and gold.

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Catwalk Analysis
 
S/S 18, Analysis by City, Key Items
Key Details & Materials, Key Colours
     Must-Haves

SEASON OF CHOICE

As youth-minded styles become more sophisticated and blend in with classic sartorial looks, designers turn to jewellery to emphasise this cross-pollination of aesthetics.
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Chain links are the big winner this season, with necklaces, bracelets and wallet chains anchoring key looks. From the dainty and delicate to the substantial and bold, all styles are well represented


​Market Reporting

Campaign Analysis, Retail & Buying
Street Style, Trade Shows

SEASON OF CHOICE

Organic materials lend a beachcomber aesthetic to assortments, with natural fibres such as raffia and rope updating bags and sandals.

Customisation themes carry over from last season, with a hand-drawn aesthetic injecting newness. 

​Global and political movements evolve previous lighthearted slogans into a statement-making direction.
Ongoing 1990s and building 2000s influences evolve festival styling away from bohemian references, embracing urban festival looks.

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Design TrendS
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Category Updates
Design Capsules

SEASON OF CHOICE

We round up the most popular footwear and accessories trends for S/S 18, having gathered and analysed information from across the key international trade shows and catwalks.

Resonating with the men's and women's markets, kids’ footwear and accessories take direction from minimalist athleisure and sporty influences as well as Western boho trends.

​Colour takes a lively and saturated turn, with prints and graphics covering an array of playful subjects.


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By Category

Bags, Belts, Socks/Hosiery, Eyewear
Jewellery/Watches, Soft Accessories
Tech/Travel

SEASON OF CHOICE

A rucksack style to tap into ongoing tastes for the outdoors, this bag is sturdily built and functional, though it's more likely to be carried as a statement piece in the city than used for actual trekking.

​Climbing and mountaineering hardware provide detail inspiration for carabiner clips, adjustment straps and laddered webbing to attach additional gear.


Ideal in classic heritage and military colours.



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