Future Trends
 
S/S 19, A/W 18/19, S/S 18, A/W 17/18

​SEASON OF CHOICE

White florals are becoming clear and vibrant as perfumers update bouquet combinations. In particular, tuberose and jasmine are getting a revamp as perfumers explore versions with freshness and simplicity. They are often used fractionated, where the cloying heaviness is removed, allowing for more transparent and crystalline formulas that encourage ethereal and solar notes. Natural ingredients supplier LMR’s pioneering work with fractionating means perfumers can now ask for olfactive facets to be either removed or enhanced. Independent perfumer Angela Flanders’ new Lawn uses lemon balm and galbanum in the jasmine and tuberose bouquet for a clear, bright green dewiness.
Trend Watch
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Beauty Buzz, Emerging Trends, Ones to Watch
Global Watch

SEASON OF CHOICE

As outlined in our US: The Cannabis Market Evolves report, the marijuana business in the US is booming, with Arcview – a leading research firm in the field of ganja – citing sales worth $6.7 billion in 2016, a number expected to rise to $21.6 billion by 2020.
At the time of publication, marijuana had been legalised in some form in 28 states, with eight – including Washington DC, California, Colorado and Massachusetts – allowing it for recreational use. As more states vote to legalise weed, a rising number of cannabis based-businesses are emerging, offering everything from weed tourism to supper clubs. But what does this mean for the beauty industry?
Key Categories
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Bath & Body, Fragrance, Hair
Ingredients, Make-Up, Male Grooming
Nails, Packaging, Seasonal/Gifting
Skincare

​SEASON OF CHOICE

01  Blue tones are lighter, appearing in metallic and matte finishes: soft hues of Blue Zircon and Blue Lightning add freshness and luminosity to hair
02  Look to the ocean to inspire texture: accessories include clusters of shells, barnacles and coral sitting on wet locks, adding texture
03  Curls are fluid and textural: hair is curled into ribbon and spiral waves using a heated curling wand and set with nourishing oils
Market Reporting
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Catwalk Analysis, Retail Trends
Street Style, Trade Shows

​SEASON OF CHOICE

Femininity is the buzzword of Couture A/W 17/18, with make-up, hair and nail trends all catering to a sophisticated and glamorous woman. From rosebud cheeks to soft metallic eyes and finger curls, the lady has returned.

Classic black winged liner opens up the eyes and wraps around the contours of the face, tapering to a sharp point
Skin is healthy and youthful, shrouded in highlighter applied to the cheekbones, temples and the nose for a dewy finish
Hot Topics

Anti-Pollution, Asian Beauty, Ath-Beauty
Beauty Diversity, Beauty & Sustainability
Bespoke Beauty, Derma-Cosmetics
Digital Beauty, Nail Art, Natural & Organic, Nutri-Cosmetics, Wellness

SEASON OF CHOICE

Anti-PollutionAnti-pollution is one of the most buzzed-about beauty topics of the moment. As the urban population swells, and our bodies and skin become exposed to dangerous levels of toxins on a daily basis, the implications for skincare, haircare and even make-up are wide-reaching. From environmental pollutants to digital ones, track the newest innovations, brands and ingredients right here.
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