THE FASHION DESIGN PROCESS
STEP 1: Market Research
Your design should target a particular woman, one who represents a section of the market. In order to do this successfully you need to develop an in-depth understand of this woman.
There are various ways to choose and define your client. You may select her because she belongs to a segment of the market you are interest in or, on the contrary, because her needs are not currently properly addresses.To design for her you will need to gain a deep understanding of who she is and what she requires.
At Studio 6 Works we assist you in defining your market before designing your collection.
Step 2: Trend Forecasting
While research observes consumers’ current behaviour, trend forecasting is interested in the what they will do tomorrow: that is in 12 to 30 months time. It tries to characterise the fashion people will want in the future. This cannot be achieved by directly questioning consumers, as their answers are bound to reflect their current tastes. Trend forecasting analyses how their behaviour will change and how aesthetics may develop. It identifies and analyses emerging and leading – edge styles that may develop into trends and become mainstream. This requires the analytical interpretation of a wide array of information; it is not a creative activity but it often employs trained designers who can contribute their knowledge and understanding in fashion.
Your design should target a particular woman, one who represents a section of the market. In order to do this successfully you need to develop an in-depth understand of this woman.
There are various ways to choose and define your client. You may select her because she belongs to a segment of the market you are interest in or, on the contrary, because her needs are not currently properly addresses.To design for her you will need to gain a deep understanding of who she is and what she requires.
At Studio 6 Works we assist you in defining your market before designing your collection.
Step 2: Trend Forecasting
While research observes consumers’ current behaviour, trend forecasting is interested in the what they will do tomorrow: that is in 12 to 30 months time. It tries to characterise the fashion people will want in the future. This cannot be achieved by directly questioning consumers, as their answers are bound to reflect their current tastes. Trend forecasting analyses how their behaviour will change and how aesthetics may develop. It identifies and analyses emerging and leading – edge styles that may develop into trends and become mainstream. This requires the analytical interpretation of a wide array of information; it is not a creative activity but it often employs trained designers who can contribute their knowledge and understanding in fashion.
Step 3: Creative Research
Inspiration is the spark that fires creativity. While creativity is sometimes understood as producing something from nothing, more generally it is seen as the transmutation or transformation of something already in existence. This starting point is the influence or inspiration of a creation. Creative research is an alternative and reliable source of inspiration.
Inspiration is the spark that fires creativity. While creativity is sometimes understood as producing something from nothing, more generally it is seen as the transmutation or transformation of something already in existence. This starting point is the influence or inspiration of a creation. Creative research is an alternative and reliable source of inspiration.
Step 4: Development
Development is a very important part of the creative process, during which the material you gather as a result of your creative research will inspire design ideas for your collection. Your primary aim is not to design a full garment but to investigate ideas that may contribute to their design later. These design ideas may be seen as further pieces of the jigsaw puzzle; they must work together and contribute to answer the brief.
Designing is truly experimental. At this stage, we begin to experiment our research. Testing new design ideas, new lines and cuts with:
· Draping
· Testing fabrics
· Fabric selection
· Colour direction
· Creating new cuts and lines
Example of the development process.
Development is a very important part of the creative process, during which the material you gather as a result of your creative research will inspire design ideas for your collection. Your primary aim is not to design a full garment but to investigate ideas that may contribute to their design later. These design ideas may be seen as further pieces of the jigsaw puzzle; they must work together and contribute to answer the brief.
Designing is truly experimental. At this stage, we begin to experiment our research. Testing new design ideas, new lines and cuts with:
· Draping
· Testing fabrics
· Fabric selection
· Colour direction
· Creating new cuts and lines
Example of the development process.
